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Industry get sneak preview of new consumer brand ahead of October launch

Webinars for seafood businesses share details on how to get involved in our new consumer marketing brand. Seafish are preparing to launch a new consumer brand on 1 October, kick-starting a 20-year drive to positively influence people’s attitudes towards seafood.

Seafish are introducing ‘Love Seafood’ to the seafood industry during a series of webinars, allowing businesses to hear from their marketing team on the new initiative's vision and strategy and how businesses can get involved. The webinars are a chance to get a first look at the brand’s visual identity.

Love Seafood aims to engage consumers across the UK to connect with seafood, by promoting the great taste, variety of choice and convenience - all essential to enjoy a better life.

Greg Smith, Head of Marketing at Seafish, said: "We’re incredibly excited for our new brand to have its debut to industry on our webinars, ahead of its consumer launch in early October. The webinars are open to all seafood businesses – from retailers to restaurants and fish and chip shops. We hope to get industry as excited about Love Seafood as we are.”

“As we move toward a ‘new normal’, Love Seafood is an opportunity for the industry to engage more effectively with the nation and inspire the country to eat and enjoy more seafood. Ahead of the launch, we're providing information on the tools that will be available to help seafood businesses make the most of the new brand. There are many ways for seafood businesses to get involved, including the opportunity to become a ‘Seafood Champion’.”


The international aquaculture industry united virtually for the much-anticipated results of the 2020 Aquaculture Awards.

The awards (now available to watch online at recognise and reward the excellence that is vital to the continuing development of a sustainable worldwide aquaculture industry – highlighting the impressive array of talents, achievements, and technical innovations on offer within this fast-growing sector. Although there was no physical ceremony this year due to the UK’s ongoing coronavirus restrictions, there was plenty of celebration to go round with a record 14 winners announced for 2020.

Award highlights included: Offshore Shellfish – creators of the UK’s first fully offshore mussel farm off the south Devon coast, being named Best Aquaculture Company; Amy Novogratz, co-founder and head of Dutch sustainable aquaculture-focused investment fund Aqua-Spark, receiving the ‘Outstanding contribution to the industry’ award; and Scottish Sea Farms’ Noelia Rodriguez and Offshore Shellfish’s George Holmyard being awarded Finfish farmer of the year and Shellfish farmer of the year respectively. French biotechnology company InnovaFeed, known for its pioneering work producing sustainable feed for aquaculture based on insect proteins, triumphed in two categories – winning both the Environmental Impact Award and this year’s People’s Choice Award (the latter was decided by popular vote).

Other award recipients included Benchmark Genetics/StofnFiskur, The Scottish Salmon Company, Scottish Sea Farms, Scottish Shellfish Marketing Group, and The Global Salmon Initiative, plus individuals from RSPCA Assured, Imoran Farms, and Karatina University.

“Standing out from the crowd is no mean feat in such an innovative and dedicated industry, but our 2020 winners do just that,” says Cheri Arvonio, event director at Diversified Communications UK (new owner of the Awards and the Aquaculture UK show).

“Big thanks must go to our judges and sponsors for their continued support. And congratulations again to each of our fantastic winners – you really are the very best in the business. We would have loved to have celebrated with you all in person but unfortunately it just wasn’t possible this year. We’re already looking ahead to May 2021, when we can get together again at our industry show Aquaculture UK.”

• Read more stories in the International News section of the MARINE TIMES September edition in the shops now and also online.